CustomerBase.ai - Know Exactly Who to Target and Why

Revenue Teams are growing with CustomerBase.ai, From Scaling Startups to Established Enterprises

What Your AI GTM Engineer Actually Does

Your AI GTM Engineer finds your ICP accounts, scores them your way, and tells you how your product can help each account. Without you having to build a single workflow.

Define Your ICP Beyond Headcount and Industry

Segment by what actually matters. Like tech stack, department growth, hiring patterns, initiatives and internal processes. Create your own custom insights using plain English

Who & When to Target

We scan your entire market and score each company based on how you define fit. Using live insights and your own data like CRM notes, email opens, and more. Accounts are tiered and enriched with the right personas.

Use cases Built for You

We train our AI on your business. So for every account, you get suggested pain points, use cases, and messaging angles tailored to your product and ICP.

Push Everything to Your CRM

Your AI GTM engineer takes care of everything. Scored, enriched, and prioritized accounts, complete with personas messaging & research are delivered straight into your CRM. Need more workflows? Tell us.

We Don’t Just Show You the Data. We Tell You What to Do With It.

Your team doesn’t need more data. They need to know what to do with it. CustomerBase learns your product & turns research into use cases and talking points.

Seamless CRM Integration with Prioritized Insights

What's happening at Acme

Acme has a small but growing support team, just 3 people and they're seeing more and more tickets tied to subscriptions.
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Since they run on Shopify and Recharge, most of those tickets are things like "where's my order?", "change my box," or "pause/cancel". Simple but frequent.
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They're already using Zendesk and a chatbot, so it's clear they've tried to automate. But bots often miss the mark when it comes to more nuanced subscription requests.

How We Can Help

We're not replacing reps, we're giving them instant, human-quality responses for those routine tickets, right inside Zendesk.
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That means faster response times, higher resolution rates, and most importantly: the team doesn't get overwhelmed as ticket volume grows.
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Bottom line: Acme scales smarter without needing to hire more support reps.

How GTM teams use CustomerBase

Stop burning time on the wrong accounts. Start leading with strategy

Align with Marketing on which accounts actually matter
See which ICP accounts are engaging with content, ads, and reps outreach
No more rep research. Live company insights land directly in your CRM
Give reps messaging angles for every account. So they always know how to lead the conversation

Stop guessing. Start targeting the right companies, with the right message, at the right time

Align with Sales on which accounts actually matter
Build email, paid media campaigns based on custom use cases
Focus budget on accounts already engaging with your content and ads
Skip the workflows. Run tailored campaigns without needing RevOps or engineering

Less chaos. More clarity. One GTM motion that runs itself

No more building scoring models or fixing broken workflows
Sales and Marketing finally use the same targeting logic
Tiered accounts, contact data, and insights go straight into your CRM
No manual setup, no dashboards, no engineers

We’re not just Another Data Tool

Data You Can Trust. Because It’s Collected Now

We research companies live & show you where every insight comes from.

Create your own Custom Insights

Build insights like “DevOps growth” or “Building Data Pipelines” . No filters required.

Your Data + Ours = Smarter Scoring

Smarter scores by combining your intent data & CRM notes with our insights.

Create your own Segments & Industries

Create segments like “Credit Unions” or “SaaS PLG targeting DevOps”

Customization without the Hassle

Tell the platform what you want. It does the rest, no engineers needed!

Ready to Transform Your GTM?

Book a Demo

CustomerBase Fits perfectly into your existing tool stack

More Than Just Firmographics. Go deeper then headcount & Industry

Firmographics

Industry, location, target customers, employees & revenue.

Custom Classifications

Create your own custom industries or segments

Technologies

See their entire tech stack. We look at more than just job posts

Department Trends

Get headcount, hiring plans & growth trends on specific departments like DevOps or Content Marketing teams

Leadership Changes

Leadership changes or if they’re hiring their first leader e.g First Data Science Leadership hire

Funding

How much they’ve raised & when

Initiatives

Specific initiatives, such as undergoing a digital transformation or a cloud migration

Paid Media Focus

Track Which Platforms They Use, and Whether Spend Is Increasing or Decreasing

And More

We continue to add new data points to help you understand your market better

Revenue leaders love CustomerBase.ai

Pick your signals (and their importance)

“ Territory planning looked very different after using CustomerBase to analyze our wins and losses. I'm glad we did - we're going into 2025 with confidence.”

Mike Singh

Head of Enterprise Sales • Sentilink

“We removed the need for our SDRs to list-build manually. Increasing both the time they spend on the phone and my confidence that they're calling the right accounts.”

Omar Aboufandi

CRO • Salesfinity

These companies are already amplifying their GTM. Are you next?

Get Started

Any custom data point

Understand your customers

Go to market with confidence

Frequently Asked Questions

Where do you get your insights from

We don’t rely on static databases or outdated enrichment tools. Our platform researches companies in real time using their website, source code, job posts, LinkedIn, and even news articles, so the insights are always fresh.

If you connect your CRM or marketing data, we use that too to score accounts more accurately. Everything is sourced and shown, so you know exactly where it came from.

What if we want to use our own first-party data?

Yes, you can use your own first-party data.
We support things like CRM notes, email opens, ad engagement, website visits, and even search intent. We combine that with our live insights to make your scoring more accurate and your use cases more relevant.

For example, you might want to push ICP accounts into your highest tiers if multiple people at the company have opened your emails more than 3 times in real time.

Do you enrich contact Data

Yes! We provide you with the right contacts and enrich contact data through 17 providers, using a waterfall approach to maximize accuracy and coverage.

How often do you update insights & scoring models?

Typically, customers want their accounts updated on a monthly or quarterly basis. However, if you want more accurate scoring, we can update your model on a daily or weekly basis.

How do I know your insights are accurate?

We show you the source for every insight, whether it's from a website, job post, LinkedIn, or news article. You can click through to verify it yourself. No black boxes.

What CRMs do you integrate with?

We support Salesforce and HubSpot today, with more integrations coming soon. You can also export data as CSV if needed.

Can we define our own ICP and scoring logic?

Yes. You can either give us your ICP and what to score for, or we can analyze your best customers and build a scoring model based on what actually converts.

How fast can we go live?

Straight Away! Once you get access to our platform, you'll be able to configure your market with our AI GTM Engineer & get instant access to your market.